Agentic Sales & Marketing

Agentic Sales & Marketing Team provides a comprehensive sales and marketing framework, leveraging Claude Code agents and skills to streamline operations for businesses of all types, including B2B and B2C. This solution is tailored for users with no prior sales or marketing experience, allowing businesses to transition from initial sales to a sustainable growth model efficiently.

Key Features

• Market Research: Gain insights into your target audience, identify the smallest market segment to target first, and understand customer language and online presence.
• Offer Design: Develop compelling packaging, pricing structures, guarantees, and bonuses that enhance perceived value for customers.
• Brand Positioning: Define what your business stands for and the unique proposition that sets it apart in the market.
• Strategy Planning: Outline a focused marketing strategy with attainable targets and a structured 90-day plan for execution upon approval.
• Automated Execution: Manage all facets of marketing, including landing pages, content calendars, email and social campaigns, and sales sequences.
• Tool Integration: Seamlessly connect with existing tools like CRMs and analytics platforms, facilitating smooth workflow automation.
• Transparent Measurement: Track progress consistently with straightforward weekly scorecards, detailing successes and areas for improvement.

Control Parameters

Users maintain oversight in three critical areas post-approval:

1. Budget Management: Approve campaign budgets to control spending.
2. Outreach Approval: Approve message templates and recipient lists for outreach communications.
3. Content Oversight: Review and approve content in batches before scheduled posting.

Workflow Overview

Getting started is simple:

1. Clone the repository and access it through Claude Code.
2. Complete the START-HERE.md document, with the flexibility to indicate uncertainties.
3. Execute the command /setup-team to initiate the automated processes.
4. Follow the guided steps to conduct market research, create offers, position the brand, and approve the strategy for execution.

Team Structure

The project includes various specialized agents:

• Market Researcher - Analyzes market data and buyer personas.
• Offer Strategist - Crafts unique value propositions and pricing.
• Brand Strategist - Focuses on brand messaging and positioning.
• Copywriter - Generates persuasive customer-facing content.
• Content Marketer - Oversees content strategy and SEO efforts.
• Campaign Manager - Manages end-to-end marketing campaigns.
• Sales Developer - Facilitates B2B outreach and sales initiatives.
• Deal Closer - Guides potential customers through the sales process.
• Growth Analyst - Measures effectiveness and provides weekly feedback.
• Tools Operator - Integrates and manages external software tools.

Organization and Accessibility

The framework is structured for ease of use, featuring:

• A charter outlining initial objectives and goals.
• An orchestrator to ensure smooth collaboration among agents.
• Shared playbooks and templates that standardize processes and maintain compliance with ethical standards and best practices.

Overall, the Agentic Sales & Marketing Team equips businesses with the necessary tools to achieve initial sales and establish a scalable growth engine, even for those with little to no prior experience in sales and marketing.